Do Your Insides
Match Your Outsides
25th February
12:00 - 1:30 PM
The Commons: Level 2/32 York St, Sydney NSW 2000
This event has already occurred.
Join CPO Search and
New Work Consulting
for an exclusive roundtable designed for Chief People Officers and Senior HR Leaders, focused on one of the most overlooked drivers of enterprise value: aligning your internal culture with the brand your organisation presents to the market. Lunch will be served throughout the session.
As organisations evolve and stakeholder expectations rise, leaders are being challenged on whether their culture, behaviours and employee experience genuinely reflect their external brand. This session explores the frameworks, risks and practical steps CPOs can use to assess alignment, address gaps and elevate culture strategy at the executive and board table.
This event will include:
Practical Discussion: A grounded conversation on brand culture alignment, including NWC’s Brand Culture Framework, common organisational blind spots and how to connect culture and brand to commercial outcomes.
Expert Guidance: Direct insight from New Work Consulting’s proprietary tools for board alignment, culture governance and employer brand strategy, with examples of how leading organisations are lifting their culture maturity.
Peer Exchange: A confidential forum for CPOs to compare approaches, work through real culture challenges and leave with clear actions to influence their board, leadership team and organisation.
Meet the Hosts:
Julissa Shewsbury
Managing Director,
New Work Consulting

Julissa specialises in how people represent themselves and their organisation’s brand. With over 15 years in strategy consulting, she has worked with boards and leadership teams across professional services, resources and infrastructure. She has presented for INSEAD, the Singapore Institute of Directors and AICD, and is the author of The Powerful Personal Brand.
Founder & Director,
CPO Search
An experienced executive search specialist in senior and C-suite People & Culture appointments. A recruitment entrepreneur with over 15 years experience shaping leadership across Australia and the U.S. Known for her unwavering commitment to precision and speed, Sarah is a trusted partner to CEOs, CPOs, and Boards, expertly aligning leadership with long-term strategy and growth.
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Ready to find the right CPO for your organisation? Or planning your next executive move? Let’s start a conversation.